Member Benefits

Individual members of the American Wine Consumer Coalition have access to an array of member-only benefits aimed at providing them with a variety of means to pursue their interest in and love of wine.


My Preferred Wines

Benefit: Free “My Preferred Wine Club Membership ($29.99 value) comes with 10% off all wine purchases; Special ‘Members Only’ price on the first order of 6 or more bottles delivered; Exclusive AWCC “Wine of the Month” offer for AWCC members only; Exclusive AWCC member-only offers on new and limited wines.
My Preferred Wines sources and offers limited release wines to its members with the goal of introducing members to wines that are not commonly found on store shelves, nor made in great quantities. Ultimately, My Preferred Wines seeks to enhance the wine lover’s experience whether a  Wine Geek, a Wine Explorer or Wine Newbie.

The Wine Spies

Benefit: AWCC members enjoy an exclusive coupon that is good for an additional 10% off on their orders at And, if you order 6 or more bottles, The Wine Spies will include complimentary ground shipping.

Now in their seventh year of scouring the wine world, The Wine Spies offer one thoroughly vetted and reviewed wine selection per day. They focus on quality — and offer great prices on wines that you know and love, as well as on hidden gems from boutique producers.


Benefit: AWCC members receive a $20 credit upon joining InVino (no cost to join) that may be used on your first wine purchase. Additionally, AWCC members are immediately upgraded to InVino’s “Premier Access” status providing first dibs and preferred pricing on pre-releases, small productions, large formats, and tight allocations from around the world, along with ultra-cool, award-winning wines not readily available to the popular market.
Based in the heart of Sonoma’s Wine Country, invino sources wine from around the globe to give members access to top producers and emerging brands with preferred pricing at up to 70% off retail. Hand-picked wines are selected by our panel of wine experts. Sales events launch daily, with wines available exclusively to members for 24-72 hours on average. Guaranteed to be at or below the best total price on the web, there’s no better source for enthusiasts and connoisseurs alike.


The Wine School @ San Francisco Wine Center

Benefit: $10 all classes and 15% off all multi-class passes and wine purchases
The Wine School @ San Francisco Wine Center provides wine education at all levels in a nurturing, comfortable and interactive environment. Master Sommeliers, Masters of Wine, wine writers and authors, top local wine directors, and visiting wine dignitaries including Jason Alexander, Christie Dufault, Jordan Mackay, Mauro Cirilli, Mary Burnham, Emily Wines MS, Christy Canterbury MW, and Brian Cronin MS make up the talented instructor team. To review the calendar of classes with class descriptions, and to make class reservations, please visit  and click the Classes link. Customized group classes or private team building class events for consumers, companies, and the wine trade are also available upon request.



Connoisseurs’ Guide to California Wine

BENEFIT: New Members of AWCC receive a free-one year subscription to the Connoisseurs Guide to California wine ($90 Value). Additionally after the first year is over, a reduced fee subscription is offered to those who renew their membership with the American Wine Consumer Coalition. (New Subscribers Only)

Connoisseurs Guide to California Wine has long been considered one of the premier sources of coverage of the California wine scene. Now in its fourth decade, Connoisseurs Gude is read by collectors, insiders and enthusiasts seeking careful assessments of California wines at all price points and from across the state. The publication has been praised as an essential tool for wine lovers and highly recommended by the Los Angeles Times and the San Francisco Chronicle.

The Pinot Report

Benefit: Take 20% off your 12 or 24-month subscription to the James Beard Award-winning newsletter, saving $15-$27.

PinotReport is a monthly newsletter focused exclusively on Western Pinot Noir—those wines produced in California, Oregon, New Zealand and other regions “west of Burgundy.” Written and published by wine and food publishing veteran Gregory S. Walter, the newsletter features news, wine reviews, tasting analysis, as well as cuisine and travel content. Walter launched PinotReport in 2002. Winner of the James Beard Foundation Award for Best Newsletter, PinotReport is more than just a collection of wine reviews. It’s also about the lifestyle surrounding Western Pinot Noir.

Vintage Experiences

Benefit: Receive 60 (15 months) issues of Vintage Experiences Newsletter rather than the normal 48 issue for only $58.

Issued weekly, Dan Berger’s Vintage Experiences is among the most insightful wine newsletters available. Published by Dan Berger who has been reporting on the wine industry for decades, the newsletter delivers insider commentary, wine recommendations, news and features from one of America’s most respected authorities on wine and the wine industry.

Mutineer Magazine

Benefit: AWCC members can subscribe to Mutineer Magazine for only $10 per year, receiving a 33% discount of the normal subscription rate.
Mutineer Magazine is a fine beverage publication unlike any other you’ve ever read, covering all things fine beverage with an emphasis on wine, beer and spirits. Released in July of 2008, the 44 page magazine quickly grew to a national status with its fifth issue of 84 pages being featured in bookstores including Barnes & Noble and Borders. As informative as it is approachable, Mutineer Magazine will change the way you read about fine beverages.

purely domestic wine report

Benefit: Receive a 1-year, online access subscription to the purely domestic wine report for $45—a 25% discount!
Following a two-decade career directing wine acquisitions for the most influential domestic wine retailers, Doug Wilder founded purely domestic wine report in 2011 as the only comprehensive review resource for producers from California, Oregon and Washington, exclusively. Conceived as a digital publication, it offers a subscriber experience found nowhere else featuring early reviews of new wines from small producers along with vivid, high-resolution imagery, state of the art online viewing technology and one-click connection to the wines you are interested in.


Zephyr Adventures

Benefit: 10% off the price of all Zephyr travel and tours. Save up to $300 on tours and trips by being a member of AWCC
Zephyr Adventures has been running adventure travel vacations around the world since 1997. We are a unique small company and we only run tours where we are the experts. One of our specialties is creating active group vacations for wine and food lovers, including such tours as a hiking and biking trip in Tuscany, Italy; a multisport wine and food adventure in Chile and Argentina; and a hiking, wine, and safari combination in South Africa. You do not have to be a wine expert nor a fitness fanatic to enjoy our tours!



San Francisco Wine Center

Benefit: 10% on Storage Membership and, to start off your cellar here on the right foot, a complimentary six pack of the SF Wine Center’s favorite early drinking wines sourced for storage members.
Located in the SOMA neighborhood 10 minutes from downtown San Francisco, the San Francisco Wine Center provides customized storage memberships for collectors large and small. The SF Wine Center also assists storage members with their transportation, wine acquisitions, and private food & wine event needs.

Domaine Wine Storage (Chicago, NY, St. Louis, DC)

Benefit: •10% discount on storage lockers for private collections, based on an annual contract  •10% discount on refrigerated wine shipping and consolidation  •Fees waved to use Domaine facilities as your receiving address for winery, retail or auction shipments, with 30 days of free storage for new accounts.
Domaine Wine Storage offers convenience, security and access for the discerning wine collector.  With an ever expanding network of wine storage facilities, Domaine clients enjoy superior services and access. Their expert team offers customized lockers, inventory services, consolidated shipping, a wine insurance program, and years of experience with world-wide wine shippers.



Wine Appreciation Guild



BENEFIT: 40% discount on all Wine Appreciation Guild books, 30% discount on all wine racks and $200 discount coupon on any Transtherm, Domestic, Eurotech or Vinotech wine cellar.

The WINE APPRECIATION GUILD was founded in 1973 as the official successor to the  California Wine Advisory Board in the publication of wine education materials and distribution of wine accessories. W.A.G. is now the leading wine book publisher in the world, with over 150 titles in print.  They offer an extensive collection of  wine accessories from corkscrews, to glassware to wine storage solutions, including the design and construction of custom wine cellars.They are known for excellent service and prices.
Download the 2012/2013 Wine Appreciation Guild Catalog


Cellar Advisors

Benefit: •Complimentary annual appraisal of up to 100 unique wines, by appointment •Complimentary pricing data and strategy for consignment or liquidation projects with Cellar Advisors  •Complimentary one-year subscription to for members who use Cellar Advisors to conduct a wine inventory project  •10 percent discount off rates for consultation, acquisition, liquidation or cellar inventory
Cellar Advisors can guide you through every step of the wine collecting and cellar management process.  The team has worked across the globe managing high-profile cellars and was founded to share passion and expertise with discerning clientele. Cellar Advisors is not a retailer and never holds inventory, so rest assured that their advisory services are truly independent and transparent.